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MVP Award Named For Eddie Frost
Longtime Florence Mayor Eddie Frost left a legacy that won't soon be forgotten.
 
His achievements as a five-term mayor are noticeable throughout the city and the Shoals area. From improved infrastructure to business development and renovation of the city's landscape, his fingerprints will be long lasting.

The same can be said for his contributions as a school administrator and basketball coach. As former Bradshaw High School principal Joe Brewer put it, "there's no way you can count or measure the accomplishments Eddie Frost has made."
 
The renewal of the annual Alabama-Mississippi All-Star basketball game is another part of that legacy Frost leaves following his death in March 2000. Frost, 62, died following a courageous fight with leukemia.

Long before Frost was diagnosed with cancer, he helped put together an effort that brought the all-star game back to life in 1991.

"We wouldn't have this game had Eddie Frost not gotten involved," said Larry McCoy, chairman of the Florence committee that organized the game when it was played in Alabama during the first 12 years of its revival. "His involvement and desire to do something for our community and the kids made it happen."
       
Frost's interest in basketball traces back to his high school and college days. He played point guard at Florence State, which is now known as the University of North Alabama, and was best know for his assists and ball-handling skills. He also lettered four times in baseball at UNA.
           
After a highly successful coaching stint at Appleby Junior High in Florence, Frost was asked to start the basketball program at Bradshaw High School when the school was opened during the mid-1960s.

He quickly built a quality program that would become a solid contender in the old and highly competitive Tennessee Valley Conference. The conference included all of the powerful Huntsville and Decatur schools.

Frost, inducted into the Alabama High School Sports Hall of Fame in 2001,  also carried his teams up against the best competition available at other points during the season, particularly during holiday tournaments.

"The only way you can find out exactly where you are is by playing the best," Frost said often. "You become somebody by beating somebody."
The philosophy obviously paid off. Bradshaw, in 1976, won the state championship in Alabama's largest classification.

"Other teams might have had better players, but no one got more out of his players' ability than Eddie Frost," Brewer said.

Frost kept his hand in athletics even after becoming Florence's mayor in 1983. He helped bring the NCAA Division II Championship football game to the Shoals in 1986, and then came up with the idea to put together the Alabama-Mississippi All-Star basketball game.

Alabama's involvement in an all-star game, which featured state all-stars from the South facing state all-stars from the North, ended in 1984.

Frost mentioned his idea to revamp the game in 1990 while he and former Alabama High School Athletic Association Executive Director Bubba Scott were watching the state basketball tournament in Tuscaloosa. Scott gave his approval and Frost began seeking help on the project.

"Eddie came to me because he and I had coached in the old all-star games," said McCoy, who was a successful high school football coach in Huntsville and Athens. "Eddie and I talked about having the game in north Alabama, and Eddie really wanted to have it in the Shoals.

"So, we met with the Alabama and Mississippi coaching associations and sold them on the idea. We made the decision then to have the games on alternate sites."
 
McCoy said Frost deserves credit for the game's success.
 
As a token of his efforts in starting the game, the most valuable player in each game will now be known as the Eddie Frost Award.
 
"It's the right thing to do for everything Eddie Frost did to make this game happen," McCoy said.    
 
 
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